“But why….?”


but whyI was watching the footy with my nephew recently. He’s just getting into footy and being the inquisitive little man he is, I was asked a barrage of “But why ….?” questions. Most things I could explain simply enough, but with some questions I found myself saying “Don’t know champ – just because!”. “Well that’s stupid” …..and he had a point.

If you have children, being asked “But why….?” will not be uncommon to you. Annoying a lot of the time, but sometimes their naivety can get you thinking about stuff differently. That is why we have a “But why…?” culture in our office.

Here are some of the things we have recently been asking ourselves “But why?”:

When a company talks about offering work/life balance, flexibility and being mobile, why do they need to have standard office hours? I

Why do you need wear a suit, tie, skirt, high heels (although not all at the same time)?

Why do we offer a guarantee period and why is it 3 months as standard?

Why are most promotions based on billings, when it is proven that the best billers often don’t make the best managers?

Why is a CV necessary these days?

Why is recruitment predominantly viewed as a sales industry? 

Why am I advertising?

Why do you need “a minimum of 3 years experience” or something similar?

Why is it necessary to have a fourth or  fifth interview? Seriously….why?????

We often just accept things the way they are because that is the way they have always been done. Or because that is what everyone else is doing. Or we are not brave enough to change. Asking “But why…?” is the first step in breaking that cycle.

So, what do you need to be asking yourself (or your bosses) “But why…?”


Luke Collard


2 thoughts on ““But why….?”

  1. Colin on Reply

    But why?….sorry couldn’t resist.

    I agree. I like the toyota problem solving method of the 5 whys

    The vehicle will not start. (the problem)
    Why? – The battery is dead. (first why)
    Why? – The alternator is not functioning. (second why)
    Why? – The alternator belt has broken. (third why)
    Why? – The alternator belt was well beyond its useful service life and not replaced. (fourth why)
    Why? – The vehicle was not maintained according to the recommended service schedule. (fifth why, a root cause)

  2. Mark on Reply

    Why do sales calls when customers don’t like them?
    Why have KPI’s when they don’t correlate to a measure of success?
    Why on earth does anyone do contingency recruitment?
    Why charge fees so ridiculously high that 95% of a potential market won’t use your service?
    Why walk around the CBD with a compendium which makes you look like you’re from 1992?

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